Kiss Me Mascara is ideal for women with sensitive eyes and contact lenses.

What causes traditional mascaras to irritate the eyes?

Running: If a mascara runs when exposed to moisture it's dyes and chemicals can
enter the eye and cause irritation or redness. Kiss Me Mascara's unique formulation prevents it from running. It forms a tube around each lash, which once set, no longer
has the capacity to run like a traditional mascara.

Penetrating: Because traditional mascaras are essentially oil based paints, and oil
penetrates the skin, those mascaras can bring their impurities to the root of the lash.
A build up of these impurities or leaving your mascara on for too long can trigger
irritation or even infection. Also, many mascaras may gradually damage or even
destroy contact lenses. The impurities and the oil components may create a film over
or stain the lens if not thoroughly cleaned and after repeated use may eventually
ruin the lens.  Kiss Me Mascara coats each lash rather than intrusively painting it
and it comes off without leaving any harmful residue. Even if a women forgets to
expressly remove Kiss Me Mascara it will simply fall off the lashes while she
showers due to the water pressure.

Excessive rubbing for removal: If your mascara leaves a tint that requires a lot
of rubbing to completely eradicate, you can irritate the skin around the eye.
Remember that the skin around the eye is much more delicate than the that of the
rest of the face. Kiss Me Mascara comes off by very simply washing your face or
showering and applying gentle pressure to the lashes to remove the tubes that
were formed.

Harsh eye make-up removal liquids or lotions: Some make-up removers can irritate
the eyes especially after repeated use. This is why it is recommended that women
who wear mascara regularly use one that doesn't require a make-up remover.
Kiss Me Mascara provides the hold of a high performance water resistant mascara yet only requires water and gentle pressure to come off.